As part of the reorganization of the Consumer Healthcare Division of our company and the repositioning of Novalou daily care product line in Greek pharmacies, we recently organized several promotional activities at selected locations.
Due to the holiday season, but also in view of direct collaboration with the pharmacies from the beginning of the new year, we primarily selected pharmacies located in large shopping centers and at central locations in Attica (wider region of Athens) where we provided information and distributed free products to consumers.
Our products were displayed at central racks in the pharmacies, and external collaborators-promoters, after being trained by our product specialist in our offices, informed the public and distributed products, as well as discount coupons, for future purchases of Novalou products at those particular pharmacies.
These activities were intended to pave the way for the commercial activity of the year to follow, but also to give us feedback by the end of January, from consumers who have used the products, in terms of quality and product efficiency.
The Novalou range is of the highest quality and is the premium choice for the daily care of children’s sensitive skin.